Direct mail with the power of postal letters

Reach your audience with targeted direct mail that drives real engagement. Letters deliver higher response rates than postcards or self-mailers. Pingen makes it effortless to automate, scale and deploy your campaigns with trusted postal delivery.

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Print and delivery from $0.39 per letter

Why use letters for direct mail campaigns?

Higher conversion

Letters deliver an average 112% ROI*, outperforming postcards or self-mailers. They are the top-performing physical format for converting customers.

Purple web frame illustration
Mail merge letter document

Maximum impact

A4 letters give you room to explain, persuade and structure your message. You can present complex information clearly without overcrowding your layout.

Instant importance

Recipients are far more likely to bring an official envelope inside rather than discard it at the mailbox. This initial trust gets your letter into the home.

More attention

Letters have a longer desk life than postcards or flyers. While open marketing materials are discarded quickly, an enclosed letter is set aside to be read.

What is direct mail marketing?

Direct mail is a marketing channel that uses physical mail to reach customers directly. It allows businesses to send personalised messages, offers or information to a targeted audience through postal delivery.

Why choose letters for direct mail?

Letters in plain envelopes look important right away, separating them from obvious ads or flyers at the mailbox. This initial trust gets your message safely inside the home, where it receives the full attention needed to convert customers.

Direct mail campaigns that drive sales.

See how businesses use automated letter-sending to reach customers, beat inbox noise, and grow their sales.

The simplest way to send direct mail

Pingen completely automates the production and delivery of your letters. Your documents are printed at regional hubs closest to your recipients and handed directly to local postal networks. This ensures faster delivery times and preferred postage rates with zero manual effort.

Pingen WebApp send overview with delivery partner logos including local post
Interface of Pingen displaying real-time letter tracking information for outgoing mail

Follow your campaign with real time tracking

Monitor the progress of every single letter from production to postal handover. Real-time tracking updates show you exactly when your documents are processed, printed, and successfully handed to the post.

Monitor and optimise your address quality

Track undeliverable mail automatically inside your dashboard. Simple delivery reports flag wrong or outdated addresses early, making it easy to fix errors and keep your customer database clean.

Shipping and address quality statistics displayed in the Pingen WebApp dashboard

Further benefits of Pingen

Free WebApp

Our intuitive WebApp makes managing postal mailings a breeze.

As easy as email

With Pingen, sending postal letters is as simple as sending emails.

Global network

Letters are printed close to the recipient for fast and cost-effective delivery.

Privacy first

We ensure secure data processing and offer full control over data retention.

Main dashboard of the Pingen WebApp

Fully flexible pricing model:

Our pricing is simple - you pay only per letter. Start with no commitments and benefit from the best rates.

No minimum volumes

With no minimum volume requirements, Pingen is ideal for a wide range of direct mail use cases.

No upfront investments

With no setup fees or infrastructure costs, you can send direct mail with zero upfront investment.

No monthly subscriptions

Benefit from pay-per-letter pricing without any monthly subscription fees or long-term contracts.

Graem Lourens CTO of Pingen

“At Pingen, we’ve automated the entire direct mail workflow. We focus on the A4 format because enclosed letters deliver a high ROI, instant mailbox authority, and a level of perceived importance that postcards and digital channels simply cannot match.”

Graem Lourens, co-founder and CTO of Pingen

Learn more about Pingen

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